But whether you are reading this in February or July, the topic of love can be equally charged and confusing. So, what is love?
As per Burnes change is a feature which is always present in the life of organisation. It exist both at operational and strategic level.
The organisation is aware about where the change is required and is fully capable of planning and implementing these changes in its structure. According to Burnes ; Rieley and Clarkson,the organisations strategy and organisational strategies are something which goes hand in hand and cannot be separated.
It was believed that the company had to bring new management theory into routine in order to achieve Essay about change management and improvement in the performance.
This Means that an organisation has to give ample time for Essay about change management particular change to be adopted and settle down in daily routine so that it can be run in efficient manner Luecke, Every organisation is looking to move forward by implanting a management system with will boost organisations strength and capability, enhancing its competitiveness.
In the fast moving economic environment there continuous changes in the type of technology, the way the product is marketed, trends etc. Change can be good in a way; it can make complex work very simple and helps to improve lives through new innovations.
Organisations bring change in their working structures to be more competitive and providing the best to their customers. As per Carlpio change is something to do with implementation of new innovative ways of doing things, enabling the room for improvement in the system through practice.
Number of changes can be introduced in the system but the one which brings success to the organisation is considered to be the most important one of all. A change in management system is important specially when a particular system which the running organisation is facing difficulties or has some problems with it.
Changes are brought in to improve the organisations performance. Changes are mostly brought due to forces which can be internal or external yee, Changes can be brought at different level of an organisation Swenson, The modification needed or which can be done maybe many or quite a few Reigeluth, There could be various factors for change Bamford and Forrester, Change can be either internal or external.
External include new technology which is current requirement of the industry or trend in the current economy which may have direct impact on profitability of the business. Management of changes pays a role in identifying objectives of the organisation and then sets goals accordingly.
Its role is to implement new changes in the organisation in which it can be noticed that these changes ultimately bring innovations. The first step towards organisational change is to understand the requirements of the organisation and issues with the current management structure.
The purpose of the paper is to provide insight of change management process in the chosen company which is McDonalds and provide solution and recommendation for the same.
It is renowned fast food brands all over the world with more than 32, branches in countries. The big Mac is one of the most successful products of McDonalds.
McDonalds offers a menu which is almost the same all cross the world. The menu includes burgers, hamburgers, cheese burgers and drinks include soft drinks with fries. McDonalds target customers includes kids, teens and families.
It is now the most renowned brand in fast food that sells ready to eat and quickly served fast food.
Fast food has always been known as junk food with no nutritional value and the popular opinion was that fast food results into obesity by increasing fats in the body.
McDonaldsis facing problems as it is a well established fast food brand and fast food is always related to unhealthy and fattening food, while competitors ofMcDonaldshave already made a move towards health conscious products by introducing entire new range which is healthy and non fattening.
Scope of change Advertising and marketing places an important role in establishing an image of the company in the eyes of the society in which it operates. The scope of change widely lies in the implementation of integrated marketing strategy.
In this paper the importance is given to marketing and advertisement part as to launch new range of healthy products, the company has to implement new marketing practises. The main objective of this campaign is to promote its new products which are healthy and contains low fats.
This will help create positive image of McDonalds among the customers and make them aware of new products which are healthier than the earlier once.
To execute these plans the company has to plan its new strategy of advertising and marketing ideas and put a team in place to implement this strategy. The company has also introduced new smoothes and shakes along with healthy breakfast which is available before 12 in all the branches in UK.Change management can be defined as "the process of continually renewing an organization's direction, structure and capabilities to serve the ever changing needs of external and internal customers" (Moran and Brighton, ).
Organizational Development and Change Management Change is inevitable and has become a way of life. To be able to adapt to the changes is the biggest challenge of organizations to-day, not only to survive but also to ensure its growth and help to remain relevant in the changing times.
Theoretical analyses of the process of change and management of resistance are largely united on the acknowledgement of the factors behind resistance as the first step towards change. According to these theories, nearly all organizations and businesses have structural difficulties related to the attitudes and practices of both the employees and the management.
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About CCMP. The CCMP™ is a globally recognized credential established by ACMP for professionals to demonstrate their commitment to leading the way change benjaminpohle.com CCMP™ was developed based on ACMP’s industry-leading Standard for Change Management® (“The Standard”) that defines best practices in change management.
University of La Verne Professor of Management Dr. Issam Ghazzawi has won the Jack Kahl Entrepreneurial Leadership Award in recognition of his contributions to the Enactus program, which shows students how to change the world through entrepreneurial action.